<aside> <img src="/icons/laptop_gray.svg" alt="/icons/laptop_gray.svg" width="40px" /> Platform - Pick a platform that is fast to start creating, and fast to start improving

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For those who want to start with writing:

<aside> <img src="https://img.icons8.com/ios/250/000000/linkedin.png" alt="https://img.icons8.com/ios/250/000000/linkedin.png" width="40px" /> LinkedIn

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Less saturated and better organic reach right now

<aside> <img src="https://img.icons8.com/ios/250/000000/twitter.png" alt="https://img.icons8.com/ios/250/000000/twitter.png" width="40px" /> X

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For those who want to start with video:

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7bf95233-ad07-45bc-afa5-8f3e81737730/a8c43325-9214-4d98-b917-4cc6d670f31e/2726884.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7bf95233-ad07-45bc-afa5-8f3e81737730/a8c43325-9214-4d98-b917-4cc6d670f31e/2726884.png" width="40px" /> TikTok

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Lowest barrier to entry to get started (don’t need a high quality video set-up)

<aside> <img src="https://img.icons8.com/ios/250/000000/instagram-new.png" alt="https://img.icons8.com/ios/250/000000/instagram-new.png" width="40px" /> Instagram

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<aside> <img src="https://img.icons8.com/ios/250/000000/youtube-play.png" alt="https://img.icons8.com/ios/250/000000/youtube-play.png" width="40px" />

YouTube Shorts

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<aside> <img src="/icons/user_gray.svg" alt="/icons/user_gray.svg" width="40px" /> Optimising your profile

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<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" /> Photo - Your image should be a clear headshot (not full body image).

Utilise a strong background color to help you stand out and be recognisable.

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<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" /> Name - Include keywords in your name

Think about what people are going to be searching for when they are looking for someone like you, for example ‘web designer’ or ‘copywriter’.

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<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" /> Audience - Make it clear who you your content is for

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<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" /> Result - What is the result you help your audience achieve?

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<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" /> Authority - Why should they trust YOU? Things that can build authority:

Audience size, years of experience, money you’ve made, people you've helped

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<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" /> Call to Action - What is the action you want people to take.

Follow, download freebie, key offer.

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<aside> <img src="/icons/link_gray.svg" alt="/icons/link_gray.svg" width="40px" /> Your link in bio

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The less options you give people here the more effective this is, so keep your links page as minimal as possible.