<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> Content Ideas - Think about your audience and list all of the things they would be interested in learning to help them get where they want to be.

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Pro tip: Don’t look for content ideas on the same platform you are posting on, otherwise you just end up posting another version of the same thing everyone else is doing. Get your ideas from books, podcasts, interviews and long form content.

<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" /> List the topics your audience want to learn AND you want to teach.

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1. Ex: Client management

<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" /> List the topics you DON’T want to teach.

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1. **

<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" /> Break down each topic into smaller sub-topics

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1. Ex: Client management

   1. On-boarding new clients
   2. Client communication
   3. Off-boarding clients

<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" /> Repeat the last step

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1. Ex: Client management 1. Contracts
   1. What to include in your contracts
   2. How to send contracts
   3. How to send invoices

2.  *Client communication*
    1. *Using a client portal*
    2. *What to do if your client ghosts you*
    3. *Email templates*
3.  *Off-boarding clients*
    1.  *How to get referrals*
    2.  *How to get testimonials*
    3.  *How to make sure you get paid*