Your content is going to tell you what to sell and how to sell it

All these experiments you’re running with your content are your market research. You’re finding out:

• Who your audience are
• What they’re struggling with
• What messaging works to get them to take action.

And this is going to tell you what you should be selling to your audience.

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> What if I already know what I want to sell?

Stay open minded - your first idea is rarely a winner. But your content gives you the perfect opportunity to turn this initial idea into a ‘no brainer’ offer for your audience.

It’s the testing ground for what your audience want, and which messaging works to get them to take action. You can then use this feedback and use it to improve your product, your sales page and all your other marketing materials.

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<aside> <img src="https://img.icons8.com/ios/250/000000/1-circle.png" alt="https://img.icons8.com/ios/250/000000/1-circle.png" width="40px" /> Obsess over your audience’s problems

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Become more obsessed with helping your audience achieve their desired results than they are. Use your content to solve every problem standing in the way of them getting what they want.

Then listen to what they’re telling you:

• What questions are they asking in your comments?
• Which pieces of content perform better than others?
• What are they telling you they need?