<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> Most people underestimate the volume of work and content it takes to get where they want to go. It takes 2-3 months of consistency to start to see any meaningful results, which is why I recommend planning in 3 month sprints.

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Plan in 3 month sprints

<aside> <img src="https://img.icons8.com/ios/250/000000/1-circle.png" alt="https://img.icons8.com/ios/250/000000/1-circle.png" width="40px" /> Sprint 1 *0-3 Months

Goal: Focus on creating a routine and getting better at creating content.*

  1. Time block your content creation into your week
  2. Set a goal for the number of times you will click ‘post’

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<aside> <img src="https://img.icons8.com/ios/250/000000/2-circle.png" alt="https://img.icons8.com/ios/250/000000/2-circle.png" width="40px" /> Sprint 2 *3-6 Months

Goal: Launch your first offer to your audience*

  1. Set a goal for the number of times you will click ‘post’
  2. Analyse your content from the previous 3 months and create a weekly content plan including 1 outreach, 3 nurture, and 1 conversion posts.

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<aside> <img src="https://img.icons8.com/ios/250/000000/2-circle.png" alt="https://img.icons8.com/ios/250/000000/2-circle.png" width="40px" /> Sprint 3 *6-12 Months

Goal: Launch your second offer to your audience (or a new and improved version of your first offer)*

  1. Set a goal for the number of times you will click ‘post’
  2. Analyse your content from the previous 3 months and create a weekly content plan including 1 outreach, 3 nurture, and 1 conversion posts.
  3. Use data from the previous 3 months to improve systems around your offer (sales page, emails etc)

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Continuously repeat and iterate until something starts working - then double down.

<aside> <img src="/icons/timeline_gray.svg" alt="/icons/timeline_gray.svg" width="40px" /> This is a long term game

Consistency is key. But a lot of people think that means you have to be consistent every single day, every single week. You can never take a day off or you lose momentum.

Instead, prioritise being consistent over the longest period possible. Ask yourself how can I be consistent over the next 1, 3 or even 5 years?

If puting out less content every week is going to allow you to be more consistent then that’s fine.

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System I use to research and plan my content

Content Workflow