Building Your Niche

<aside> <img src="/icons/user_gray.svg" alt="/icons/user_gray.svg" width="40px" /> You - Who am I and what do I want?

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<aside> <img src="/icons/friends_gray.svg" alt="/icons/friends_gray.svg" width="40px" /> Audience - Who are my audience and what do they want?

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<aside> <img src="/icons/gem_gray.svg" alt="/icons/gem_gray.svg" width="40px" /> Value - What’s the transformation I’m providing?

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Who am I?

<aside> <img src="https://img.icons8.com/ios/250/000000/1-circle.png" alt="https://img.icons8.com/ios/250/000000/1-circle.png" width="40px" /> Explore your interests - Create a Mind Map with all of your experiences, skills and interests.

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• Ask yourself these questions

<aside> <img src="https://img.icons8.com/ios/250/000000/2-circle.png" alt="https://img.icons8.com/ios/250/000000/2-circle.png" width="40px" /> Who are my audience - Circle the things you want to talk about or help people with.

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• Ask yourself these questions

HINT: If you’re unsure who this person is, it is usually the person 2-3 steps behind you. Think about where you were and what you were struggling with, compared to where you are now.

What is the transformation?

<aside> <img src="/icons/arrow-down-basic_gray.svg" alt="/icons/arrow-down-basic_gray.svg" width="40px" /> Where are they now?

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<aside> <img src="/icons/arrow-down-basic_gray.svg" alt="/icons/arrow-down-basic_gray.svg" width="40px" /> Where do they want to be?

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<aside> <img src="https://img.icons8.com/ios/250/000000/3-circle.png" alt="https://img.icons8.com/ios/250/000000/3-circle.png" width="40px" /> What do you want to be known for?

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Nobody knows you yet, so you want to start specific.